Intellectual property management for technology professionals a primer wyatt donald w isbn 9780692530214 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Intellectual propertymanagement for technology professionals by donald w wyatt makes it easy to understand how to manage intellectual property while keeping it as a strategic asset it is a primer that first explains what intellectualproperty is and why it exists the three fundamental models of its useare then mentioned namely the pricing power the defensive bargaining and the direct revenue generation models after providing thisbackground this book explores the currently . Every company has well designed systems for managing its assets from human resources to financial resources to inventory to facilities yet the strategic management of intellectual property is often inadequate every technology professional knows that intellectual property represent key assets of a technology company but few are sophisticated in managing these assets. Intellectual property management for technology professionals by donald w wyatt makes it easy to understand how to manage intellectual property while keeping it as a strategic asset it is a primer that first explains what intellectual property is and why it exists the three fundamental models of its use are then mentioned namely the pricing power the defensive bargaining and the direct . In the knowledge economy the creation of wealth is based on knowledge information and hence intellectual property management the world of business is changing at a breathtaking pace especially during the last two decades where we witness a drastic development of information technology including internet which created the concept of global market